Celebrating the Latin music motivating our workouts.
The popularity of Latin music, in the US and across the globe, is continuing to skyrocket. As fitness brands prepare for New Year campaigns to gain and retain new customers, a refreshed music offering is an effective way to drive engagement.
Music that makes you feel good transcends national and linguistic boundaries, which is why Latine artists have become household names for non-Spanish speakers.
In 2022, there have been 35 Spanish-language songs to make the Hot 100 chart, an all time high.
Consider adding a Latin music station to your workout music offerings to follow the trends of the music charts, and reach a broader audience.
Talk to a music specialist to learn more.
Hear from the experts
Watch the FMG team discuss the influence and contributions of Spanish-speaking artists to the music history and culture in the United States and around the world. From Bad Bunny to Karol G, we talk about current artists, trends and cultural changes.
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