Whitepaper::The Next Frontier in Content Marketing

Three Key Factors Driving Music Efficacy for Brands

Content marketing and conversion optimization — two topics mobile commerce professionals hold near and dear to their hearts. Everyone is looking for an edge to remove friction from the purchase process, while also differentiating their offering in the buyer’s mind. Brands have traditionally under-leveraged a tool that has surprising impact on core conversion metrics— music.

Here, we dig in to three key elements that drive music efficacy for ecommerce:

  1. Omipresence
  2. Edutainment and Content Marketing
  3. Streaming Music and Changing Generational Attitudes

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